About this book

Forget for a moment the traditional assumptions regarding the fine arts industry. The stereotyped mythology about artists, galleries and auction services are undergoing a substantial reexamination. The rules are changing, as are the rule makers. This is the visionary sequel to California figurative artist Marques Vickers' 2000 ground breaking publication "Selling Art On The Internet". Written from the dual perspective of a professional visual artist and collector, Vickers commentary is oriented towards an emerging breed of Internet savvy artist entrepreneur and informed fine art buyer. Slicing through the traditional marketing and investment rhetoric of the art world, he illustrates present and future sales and buying trends and opportunities for both original and reproduction artwork. "A Right Brained Guide" features over 1200+ website references in seventy-five categories making it an indispensable guide to understanding and maximizing Internet usage. Among the referenced categories include artist and collector reference and research resources, website development services, direct mail sources, licensing outlets and agencies, consumer and business auction exchanges, barter outlets, domain name registration and reseller service, e-commerce services, search engines and indexes, online media publications, payment services, delivery, website hosting and troubleshooting services. legal and appraisal outlets, and virtual fine art marketplaces. The publication is uniquely distributed on a packaged compact disk in both Microsoft Word and Adobe Acrobat pdf software formats (making it both Windows and MAC compatible). Delivery within the United Sates and Canada is included with the purchase price. (ISBN #9706530-2-6). Among the relevant and timely subjects covered in the book include: ARTIST PERSPECTIVE SECTIONS Website Design Strategies: Website and Photo Image Design Software Working With Website Designers Retaining Your Website Files and Legal Ownership Choosing A Hosting Service Domain Name Selection Options Integrating Color Into Your Designs Adding Content From Outside Websites and Services Selling Your Original Work and Reprints Online Integrating Images and Video Into Your Websites Globalizing Your Site With Language Translators Providing Services To Encourage Repeat Visitors Cultivating Website Links and Evaluating Affiliate Programs Establishing Your Own Affiliate Sales Program Encouraging Interaction With Your Website Visitors Protecting Your Images Online Digital Watermarks and Encryption Programs Generating Website Traffic: Cultivating Search Engine Activity Listing With Major Indexes Improving Your Website's Search Rankings Cultivating Incoming Links Participating In Website Award Programs Paying For Website Traffic Merchant and Catalog Programs Publishing Electronic Magazines For Your Clientele Cultivating Clients and Sales: Consumer and Art Industry Auction Websites Art Portfolio Websites International Payment Services Listing Large Numbers of Auction Listings

The Realities of the Art Auction Business Self-Publishing Reprints of Your Work Shipping and Postage Considerations Cultivating A Client Base and Sales Lead Email List Consumer and Business Sales Exchanges Cultivating Corporate Clients Outlets For Purchasing Email Sales Leads Barter Outlets Generating Media Coverage: Cultivating A Media Data Base Purchasing and Researching Media Leads Low Expense Public Relations Reasons and Methodologies For Contacting Press Outlets COLLECTOR/BUYER PERSPECTIVE SECTIONS Understanding The Art Gallery Scene: Understanding Traditional Fine Art Distribution Outlets Artist/Art Dealer Financial Arrangements Reputation Building and Constructive Hype Pricing Markup and the Excessive Expenses of Exposure and Display Continuity, Credibility and Authenticity Services Expanding A Regional Sales Pie Globally Decline of the Mega-Virtual Gallery Portal Buying Directly From Artists: The Artistic Temperament and the Commercial Process Expectations Inherent in Buying From The Creative Source Mythology and Truths Regarding Professional Artists Buying Online or In Person Barter Opportunities Sourcing The Selling and Producing Sources: Online Publications and Research Vehicles Techniques For Utilizing Search Engines and Indexes Effectively Sourcing Artists, Resellers and Art Sources Online Building Online Art Communities Comparison Shopping Services Internet Research Trends Scholarship and Research Collector Reference Outlets Fine Art Investment Comparisons With Other Financial Investment Vehicles The Confusion Of Industry Marketing Artspeak Difficulties in Reselling Fine Art Direct Costs of Consignment Selling Why Artwork Appreciates and Why It Likely Will Never Provenance Original Reproductive Prints Photographic Reproduction Artwork Giclée Digital Technology Reprints Remarking Auction Houses and Online Auction Exchanges: Evolution of the High End Auction Industry Blurring Roles Between Galleries and Auction Houses Researching Auction Prices Consumer Market Auctions Person-to-Person Selling Exchanges Searching For A Successful Financial Business Model Online Merchant Stores Reverse Auction and B2B Business Exchanges Financing, Value and Delivery Considerations: Fine Art Insurance Specialists Legal Specialists General Delivery and Fine Art Shipping Specialists Leasing and Collateral Options and so much more....